On February 15, 2025, I proudly marked FIVE full years of offering you lovely humans healthier home fragrance options through Fleur & Luna.
It is reported that 20% of businesses fail within the first year; 40% will fail by the third year; and 50% will fail by year five.
Y'all! This is the beginning of year six! I am over the moon! I am excited! I am GRATEFUL!
To every single person who has supported my business since February 15, 2020, you are why I am still here. Why I wake up everyday ready to make something pretty, new, fun, and functional! Why I am so motivated to try new recipes and inspired to improve my older ones! Your requests guide my blending! Your excitement gets me lost in my own creative process and fuels so much of what is offered!
Over the years, we've all seen so much change in our own lives, but Fleur and Luna also saw lots of that!
I started the paperwork process for my wax business in November or December of 2019 and was given the official paperwork go ahead on February 15, 2020 after a year of research and testing suppliers and recipes. It was in 2020 that an amazing human took a chance on my business when I submitted an application to be in their showcase (shout out to Sloane for that)! It was slow getting the word out for the first two years. Thank you so much to everyone who took a chance on my offerings and spreading the word! I wouldn't be here without those formative days!
In 2023, Emerald City Wax Co. got a makeover. It was time. No longer living in the great Emerald City (Seattle), it was confusing for my brand identity, especially to locals from my current city. I opted to switch to something that fit my soul rather than my location. Fleur and Luna was born of this soul searching.
A recap for those who don't know or remember:
Fleur means flower. Everything offered is fragrant and fragrance related --like a flower. That's the part of the name for the business. Luna means moon. I'm an astrophile and selenophile --I've felt something so calming but so vast since I was a child when I look at the night sky and the feeling is made of words I don't even think exist. This is the part of me I've put into the new name and logo --and the four stars are for my four amazing babies that guide me in everything I do and make me strive to be the best human being I can be.
December of 2023 also saw approval for my very first official licensing deal with the amazing Sarah J Maas for characters across all her book series! The first preorder would take place on January 1, 2024!
In late 2024, Fleur and Luna received official registration with the USPTO for my name, slogan, and logo! It was a lengthy and expensive process, but I did it! Fleur & Luna is officially registered! In addition to gaining a momentous win in branding, you all loved the licensed products so much that I exceeded my cap and had to request an extension! Y'all, that is HUGE! December 2024 was time for my contract renewal with Sarah J Maas and not only was I signed for another year, but I was able to get my pricing for licensed products down AND expand my offerings!
So, what's coming in 2025?! My first ever in person event will be held at a gorgeous winery for a local charity fundraiser. Proceeds will be going toward hosting free local events for mamas and their littles! Shout out to Mom Squad of Fredericksburg!
The Mom Squad of Fredericksburg serves the Fredericksburg, Virginia region with community, resources, and tools to thrive in pregnancy, motherhood, and beyond. The Mom Squad is committed to building a tight-knit community of mothers united by support, friendship, and shared experiences. Our mission is to create a safe space where mothers connect, learn, and grow together, while championing the well-being and development of our children through collective effort and resourceful initiatives.
I'll have a 6' table full of all the things and donating a cute basket of smell goods and a gift certificate to help with the fundraiser effort!
This year -my sixth year- is going to be full of amazing things. Looking back through my instagram portfolio, I am so proud of where I am today. I am also humbled by where I started.
My photography skills have improved even more and that in itself is always my little dopamine kick. I plan to take so many more photos this year so I can show you all the things I work on. Products like wax cutters are just THIS much better as I've started making my own frosting and trial and errored some really revolutionary techniques to make them more sturdy and last longer. Wax melts have been a staple and therefore as close to perfect as I can get them, but offering more fun shapes that are hand painted will become standard practice. I also see more candles in Fleur & Luna's future. I have tested some new suppliers and found some of the most wonderful fragrances that throw so well as candles, it would be a shame to not offer them. I'll be doing some candle collabs with my husband's business and sourcing gems from his US based mining locations. Oh. And be ready for way more bath and body drops. I have started to genuinely love bath product days. The supplies I have access to that allow me to offer luxury level without all the added chemicals is vast and learning about the beneficial properties of ingredients has been so fun! I stepped away from premade blends 3 years ago but was overwhelmed at the time when it came to ordering and formulating.
Thank you, everyone. Thank you from the bottom of my heart for every like, comment, share, review, word of mouth, and purchase. Everything you have done over the years has brought me to this moment.
I am forever grateful and words cannot express just how much I feel you deserve as thanks.
Cheers to another amazing year and I can't wait for the year six recap! I love you all and hope you join me this year for everything that's to come!
xoxo
Noëlle